Organization & Person Schema for Entities

GEO Preface: This article covers Organization and Person schema — the foundation of entity building for GEO. These schema types explicitly define your brand and authors as distinct entities that AI systems can recognize and trust. This detail article is part of our Structured Data for GEO spoke within the GEO Fundamentals pillar. For the complete schema guide, see Structured Data for GEO. For entity building strategies, read Building Entity Authority.

Organization Schema

Organization schema defines your brand as a distinct entity on the web. It is the single most important schema type for entity building.

Implementation

{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Your Company Name",
  "alternateName": "Short Name or Brand Name",
  "url": "https://example.com",
  "logo": "https://example.com/logo.png",
  "description": "A concise description of what your company does.",
  "foundingDate": "2015-06-15",
  "sameAs": [
    "https://www.linkedin.com/company/yourcompany",
    "https://twitter.com/yourcompany",
    "https://www.facebook.com/yourcompany",
    "https://en.wikipedia.org/wiki/Your_Company",
    "https://www.crunchbase.com/organization/your-company"
  ],
  "contactPoint": {
    "@type": "ContactPoint",
    "contactType": "Customer Service",
    "email": "[email protected]"
  }
}

Key Properties

The sameAs Property

The sameAs property is critical for GEO. It tells AI systems where else your entity appears on the web, allowing them to consolidate information and verify identity. Include links to:

• LinkedIn company page
• Twitter/X profile
• Facebook page
• Wikipedia entry
• Crunchbase profile
• Industry directories
• Government registration databases

Person Schema

Person schema defines content authors as distinct entities, building E-E-A-T signals.

Implementation

{
  "@context": "https://schema.org",
  "@type": "Person",
  "name": "Jane Smith",
  "jobTitle": "Chief Marketing Officer",
  "worksFor": {
    "@type": "Organization",
    "name": "Your Company"
  },
  "url": "https://example.com/authors/jane-smith",
  "sameAs": [
    "https://www.linkedin.com/in/janesmith",
    "https://twitter.com/janesmith"
  ],
  "alumniOf": {
    "@type": "CollegeOrUniversity",
    "name": "Stanford University"
  },
  "knowsAbout": ["Digital Marketing", "SEO", "Generative AI"]
}

Key Properties

Connecting Organization and Person

Link Organization and Person schemas to create a coherent entity graph:

{
  "@context": "https://schema.org",
  "@type": "Article",
  "headline": "Article Title",
  "author": {
    "@type": "Person",
    "name": "Jane Smith",
    "worksFor": {
      "@type": "Organization",
      "name": "Your Company"
    }
  },
  "publisher": {
    "@type": "Organization",
    "name": "Your Company"
  }
}

Related Articles

• Structured Data for GEO — Parent spoke article
• Building Entity Authority — Entity building strategies
• JSON-LD Implementation — Tutorial
• GEO Fundamentals Pillar — Complete foundational guide